The New Rules of Viral Marketing

I’ve received a link early on my e-mail about a free ebook and I thought I should share it with all of you.

Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction. What would you do?

> What would you do if you were a vice president of marketing for a technology company and you were ready to find a new opportunity to advance your career?

> If you were a marketing executive for a big, famous company, how could you quickly put a human face on your organization?

> Or think of a marketing program that you might initiate if you suddenly had to launch a startup technology and services company targeting marketing professionals, Web designers, and business owners interested in improving their Internet marketing. How would you do it?

You can download the book for free here and you can read all about the author on his website.

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