Learn more about PPC with AdwordsExcellence
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As you all know, 2 days ago I posted some freebies on my site to help you learn the basics about Google Adsense and Adwords. Today I wanna tell you about a new site I’ve personally joined. It’s called AdwordsExcellence. If you don’t know, I’m a complete noob in PPC campaigns and I have to do my homework before spending some cash on a campaign.
Below you can see the list of tutorials you will find on the site:
List Of Tutorials:
The following tutorials will take you from being a frustrated Adwords Advertiser to an expert Adwords Advertiser. Please go through each one in your own time and feel free to print out anything or take notes to aid your learning. Remember, without application, none of this will be worthwhile and you will be wasting your time:
1) Introduction To Google Adwords
-> Setting Up Of Your Adwords Account
-> The Low Down Of The Adwords System
2) Market Research
-> What To Look For
-> Market Research Techniques.
3) Keyword Research
-> What Keywords Make Money.
-> Keyword Research Techniques
4) Ad Grouping
-> Grouping Of Keywords
-> Common Keyword Groupings
5) Quality Score
-> Basics Of The Quality Score System
-> Achieving The All Elusive GREAT Quality Score
6) Ad Copy
-> Importance Of Good Ad Copy
-> Increasing Click Through Ratios
7) Your Website
-> Why You Need A Website And How To Set It Up.
-> Landing Page Tips
Other
-> Testing And Tracking
-> Case Studies
-> Summary
You also have video tutorials:
Signing Up For Your Adwords Account
Researching and Choosing “Buying Keywords”
Importance Of Ad Groups And Creating Them
Market Research - Using Google Trends To Understand Your Markets Search Habits
Another Video Highlighting Ad Grouping In Depth
Ad Tracking - (Windows Media Player)
Ad Writing (Windows Media Player)
Keyword Lists (Windows Media Player)
PPC Settings (Windows Media Player)
Split Testing (Windows Media Plyer)
And off course the site offers the perfect tools for a newbie to start his first PPC campaign. So, overall I recommend you to join AdwordsExcellence and start learning new things right now.
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